1.16 Tracking tools and plug-ins:
a) General:
We use the web analysis service provided by Google Analytics for the purpose of designing our website in line with your needs and continuously optimizing it. In this context, pseudonymized usage profiles are created and small text files stored on your computer (“cookies”) are used. The information generated by the cookie about your use of this website is transmitted to the servers of the providers of these services, stored there, and processed for us. In addition to the data listed in section 1, we may also receive the following information:
- Navigation path taken by a visitor on the site
- Length of stay on the website or subpage
- The subpage from which the website is left
- The country, region, or city from which access is made
- End device (type, version, color depth, resolution, width, and height of the browser window) and returning or new visitor.
The information is used to evaluate the use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage for the purposes of market research and the design of this website in line with user needs. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf.
b) Google Analytics and Re-Marketing:
This website uses Google Analytics and Google Re-Marketing. These are services provided by Google Inc. (“Google”). Google uses “cookies,” which are text files placed on your computer, to help the website analyze how users use the site. The info generated by the cookie about your use of this website (including your IP address) is sent to a Google server in the US and stored there. The IP address is then shortened by Google by truncating the last three digits, so that it is no longer possible to uniquely identify the IP address. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Third-party providers, including Google, place ads on websites on the Internet. Third-party providers, including Google, use stored cookies to place ads based on a user’s previous visits to this website.
Google will not associate your IP address with any other data held by Google. The collection and storage of data may be revoked at any time with future effect. You can disable the use of cookies by Google by visiting the Google advertising opt-out page. Alternatively, users can disable the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. The collection and storage of data may be revoked at any time with effect for the future. Further information on Google’s terms and conditions can be found here.
c) YouTube:
Our website uses plugins from the Google-operated YouTube site. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plug-in, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR and DSG. Further information on the handling of user data can be found in YouTube’s privacy policy at: https://www.google.de/intl/de/policies/privacy .
d) Google Maps:
This website uses Google Maps to display maps and create route maps. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this website, you consent to the collection, processing, and use of automatically collected data and data you enter by Google, one of its representatives, or third-party providers. The terms of use for Google Maps can be found in the Google Maps Terms of Use.
e) Social networks:
We may operate pages and other online presences (“fan pages,” “channels,” “profiles,” etc.) on social networks and other platforms operated by third parties and process the data about you described in section 1 and below there. We receive this data from you and the platforms when you come into contact with us via our online presence (e.g., when you communicate with us, comment on our content, or visit our presence). At the same time, the platform providers may analyze your use of our online presences (e.g., how you interact with us, how you use our online presences, what you view, comment on, or “like”) and process this data together with other data they have about you (e.g., information about your age and gender and other demographic information). In this way, they create profiles about you and statistics about the use of our online presences. They use this data and these profiles to display our or other advertising and other personalized content on the platform and to control behavior on the platform, but also for market and user research and to provide us and other parties with information about you and the use of our online presence. Insofar as we are jointly responsible with the provider for certain types of processing, we will conclude a corresponding agreement with the provider. You can obtain information about the essential content of this contract from the provider. They also process this data for their own purposes, in particular for marketing and market research purposes (e.g. to personalize advertising) and to administer their platforms (e.g. to decide what content to show you), and act as separate controllers for this purpose.
We are entitled, but not obliged, to check content before or after it is published on our online platforms, to delete content without notice and, if necessary, to report it to the provider of the platform in question. In the event of violations of rules of decency and conduct, we may also inform the provider of the platform on which the user account in question is located to block or delete it. For further information on processing by the platform operators, please refer to the privacy policies of the respective platforms. There you can also find out in which countries your data is processed, what rights you have to information and deletion, and how you can exercise these rights or obtain further information. We currently use the following platforms: